Reputation management systems help you manage your online reputation and boost search engine optimization (SEO), giving you a bigger online presence.
What a reputation management integration does
When integrated with your PMS, different reputation management systems can offer slightly different services. Typically, you can expect them to:
- Send automatic emails to guests requesting reviews
- Compile guest responses on one dashboard within the integration, so that you can reply to reviews from all platforms in one place
- Tag specific departments in reviews that relate to them
However, some reputation management integrations can also:
- Implement messaging services which help you to maximize your guest engagement
- Carry out social media research to gather information about your guests' interests
How it works with Mews
There are two different types of reputation management integrations. One-way integrations only provide the reputation manager with information, while two-way integrations allow the reputation manager to push information back to Commander.
One-way integrations
- The names and email addresses of guests are sent to the integration the day after their reservation is checked out.
- The integration sends emails to the guests, requesting feedback.
- The guests' clicks and responses are recorded and compiled on the dashboard in the integration.
- Users at your property access this feedback.
Two-way integrations
- The names and email addresses of guests are sent to the integration the day after their reservation is checked out.
- The integration sends emails to the guests, requesting feedback.
- The guests' clicks and responses are recorded and compiled on the dashboard in the integration.
- Users at your property access this feedback.
- If a guest leaves a negative review, the integration pushes this into their customer profile. Their customer classification is updated to Previous complaint, and the review is posted in their notes.