Reputation management systems help you manage your online reputation and boost search engine optimization (SEO), giving you a bigger online presence.

What a reputation management integration does

When integrated with your PMS, different reputation management systems can offer slightly different services. Typically, you can expect them to:

  • Send automatic emails to guests requesting reviews
  • Compile guest responses on one dashboard within the integration, so that you can reply to reviews from all platforms in one place
  • Tag specific departments in reviews that relate to them

However, some reputation management integrations can also:

  • Implement messaging services which help you to maximize your guest engagement
  • Carry out social media research to gather information about your guests' interests

How it works with Mews

There are two different types of reputation management integrations. One-way integrations only provide the reputation manager with information, while two-way integrations allow the reputation manager to push information back to Commander.

One-way integrations

  1. The names and email addresses of guests are sent to the integration the day after their reservation is checked out.
  2. The integration sends emails to the guests, requesting feedback.
  3. The guests' clicks and responses are recorded and compiled on the dashboard in the integration.
  4. Users at your property access this feedback.

Two-way integrations

  1. The names and email addresses of guests are sent to the integration the day after their reservation is checked out.
  2. The integration sends emails to the guests, requesting feedback.
  3. The guests' clicks and responses are recorded and compiled on the dashboard in the integration.
  4. Users at your property access this feedback.
  5. If a guest leaves a negative review, the integration pushes this into their customer profile. Their customer classification is updated to Previous complaint, and the review is posted in their notes.
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