Loyalty programs typically offer incentives, such as discounts and exclusive perks, to customers who frequently use their services. Customers can earn points or rewards from bookings, purchases, and other activities. The Loyalty section in Mews Operations gives you quick access to your guest's membership information. 

Mews cannot create loyalty programs for properties. Before Mews can sync and display loyalty information, properties need to own and manage existing internal loyalty programs. Once the property and Mews establish the details, the system connects and manages the loyalty programs through the API. 

Notes:

• If you already manage an existing internal loyalty program, contact your customer success representative to help connect it to Mews.
• You can manage the Loyalty section in Mews in different ways, depending on the set up of your existing internal loyalty program. You determine this in the initial set up with your Customer Success representative.  

Mews has the Loyalty section enabled in the customer profile, so that properties can view:

• Up-to-date customer loyalty information.
• Loyalty program states at any stage of the guest's membership journey.
• Icons that alert you whenever a membership is in a state requiring attention. 

For example, if the customer wants to know their loyalty program total points or if their program enrolment was successful. In these cases, staff can update the customer with the required information. 

To view the Loyalty section:

1. In Mews Operations, click on any customer profile or enter the customer's name in the Mews Dashboard search bar.
2. Go to the Profile tab.

 

In this article you can learn about:

• The Loyalty section
  • States
  • Icons
• FAQs
  • How do I add a new loyalty program?
  • Can I merge two profiles that have different primary programs?
  • Can I remove a loyalty program from the customer's profile?
  • Can loyalty data from SynXis reservations be added automatically? 

 

The Loyalty section

The Loyalty section displays the following customer loyalty information:

• Name: The loyalty program name.
• Membership number: The customer's unique loyalty program number.
• Points: The customer's loyalty program total points.
• Tier: The customer's loyalty program tier name or code.
• Expiration date: The customer's loyalty program expiration date.
• URL: The customer's unique database page URL link.

 

Mews displays the programs in the Loyalty section in the following order:

• Internal program
• Secondary programs
• External partner programs

 

States

You can use the Loyalty section to view the loyalty program state. 

 
The program states are:

• New
• Pending
• Enrolled
• Canceled
• Declined

 

To view a program state:

1. In Mews Operations, click on any customer profile or enter the customer's name in the Mews Dashboard search bar.
2. Go to the Profile tab to access the Loyalty section.
3. Click the program name.
4. Mews displays the program's state in the Loyalty membership window.

 

 

Icons

Mews displays an icon next to the program name whenever a membership is in a state that requires attention. For example, if the program is Pending or Declined. You can hover over the icon to see more information.

 

Mews displays the following icons and tooltips: 

• Pending: The membership is under processing. 

• Canceled: The membership is not active anymore because it is closed.
• Declined: You cannot enroll the guest.

 

FAQs

How do I add a new loyalty program?

Mews cannot create loyalty programs for properties. Before Mews can sync and display loyalty information, properties need to own and manage existing internal loyalty programs. Once the property and Mews establish the details, the system connects and manages the loyalty programs through the API. 

 

Notes:

• If you already manage an existing internal loyalty program, contact your customer success representative to help connect it to Mews.
• You can manage the Loyalty section in Mews in different ways, depending on the set up of your existing internal loyalty program. You determine this in the initial set up with your Customer Success representative.
  
   

Can I merge two profiles that have different primary programs?

Yes. However, you must first remove the Primary tag from all programs before merging.

 

Can I remove a loyalty program from the customer's profile in Mews?

Yes, but you can only remove them from the Loyalty section within Mews, not from your internal loyalty program.  To remove the customer from your company’s internal loyalty program also, the customer needs to email the property loyalty team to process the termination. The property loyalty team can then make the changes over API.

 

Can loyalty data from SynXis reservations be added automatically? 
  

Yes. If your property uses SynXis as a channel manager, loyalty data sent in the reservation XML, such as member name, membership ID, and loyalty program, now automatically appears in the Loyalty section of the reservation in Mews. This update supports brand loyalty programs, helping staff quickly identify members and reduce manual data entry. 

Note: Make sure you properly configure your channel manager connection to pass loyalty data in the reservation message. If you're unsure, contact your integration partner or the Mews Support team. 

 

You can learn more about managing the Loyalty section in Mews here.