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NederlandsMews categorizes guests into classifications based on various factors such as their purpose of visit, length of stay, and the level of services they require. Some examples of classifications in Mews Operations are:
- Health compliant
- Returning
- In room
- Waiting for room
In Mews Operations, you can use the preset classifications to understand the needs and preferences of your guests. You can view the complete list of classifications here.
You can include VIPs, media personnel, and returning, loyal or problematic guests in these classifications to distinguish the guests visiting your property, making your work easier and helping you prepare for their arrival.
Mews has the Classifications section enabled in the customer profile, so properties can:
- Improve the guest's experience.
- Increase staff communication and productivity.
You can see classification icons near the guest's name in the Reservation report, the Reservations management screen, the Reservation overview report, and most importantly, your Timeline.
In this article you can learn about:
You can assign one or more of the following guest classification types to your guest's profile:
- Airline: Guests traveling to or from the airport that require short-term accommodations before or after flights.
- Blocklist: Guests previously banned or restricted from the hotel due to their behavior or actions.
- Cashlist: Guests who are not allowed to charge expenses to their room and must pay for everything in cash.
- Disabled person: Guests with physical or mental disabilities that require accommodations and facilities that are accessible and adapted to their needs.
- Friends and family: Guests visiting the hotel at the invitation or recommendation of a hotel employee. Often a family member or direct friend.
- Health compliant: Guests following specific health and safety protocols or requirements.
- Important: Guests who are high-profile and require special attention and services.
- In room: Guests who have access to their room.
- Loyalty program: Guests who are members of an associated property loyalty program. They may receive special benefits, discounts, or rewards for their loyalty.
- Media: Guests who are journalists, reporters, media members, or social media influencers.
- Military: Guests who are active-duty military personnel or veterans that may require special rates or accommodations.
- Opt out of email communication: Guests choosing not to receive promotional or informational emails from the hotel.
- Paymaster account: Guests assigned to companies who want to receive one invoice for all their bookings. Note: If you assign the Paymaster account classification to the profile and use Mews Terminal S1, Mews does not store tokens or charge customers for tokenization. This feature is relevant for properties welcoming external guests, for example, coffee shops or souvenir shops.
- Previous complaint: Guests who have lodged a complaint or had a negative experience during a previous stay.
- Problematic: Guests who are likely to cause issues or disruptions.
- Returning: Guests who have previously stayed at the hotel.
- Staff: Employees of the property or chain.
- Student: Guests currently participating in education.
- Top management: Guests who are executives or high-level officials in your company that require special attention and services.
- Very important: Guests of high status or importance that require special treatment and accommodations due to their influence or prestige.
- Waiting for room: Guests who arrive before their room is ready. They may require temporary accommodations or assistance until their assigned room becomes available.
Note: You cannot add new classifications to the list.
To edit guest classification information in Mews Operations:
- Click on any customer profile, or enter the customer's name in the Mews Dashboard search bar.
- Go to the Internals tab.
- Under Classifications, select one or more options from the drop-down list.
- Click Save.
You can learn more about the Customer management screen here.