You can use placeholders to customize all emails that Mews sends to your guests. When you use a placeholder to customize an email, you customize it for all bookings and not only for specific reservations. To use placeholders, in Mews Operations, go to the main menu    > Settings > Property > Guest experience > Mail templates. Read this article to learn more about customizing email templates.

Mews groups mail templates into two categories: Bookable services mail templates and General templates.

In this article, you can view a list of placeholders for every email in the Bookable services category. For a list of placeholders for every email in the General category, read this article.
 

Bookable services mail templates:

• After check-in
• After check-out
• Automatic settlement failed
• Booker confirmation
• Booking abandoned
• Cancellation
• Companion invitation
• Confirmation
• Guest email verified
• Online check-in
• Online check-in reminder
• Online check-out
• Optional booking reminder
• Payment failed
• Quotation
• Sign in link

Bookable services mail templates

After check-in

Mews sends this email when a guest checks in.

Subject Template:

 Body Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{detailsHtml}		A table with reservation details. It displays: Room number Space directions Departure date Check-out time Note: To format the email correctly, put this placeholder in between two paragraphs and wrap it with <div> tags.
{signInLink}		A button to the Guest Portal. The link expires in 4 weeks.
{signInUrl}	https://www.url.com	A URL which links to the Guest Portal.
{chatLink}		A button that opens the guest's latest message thread with your property or starts a new one.
{confirmationNumber}	2465	The reservation confirmation number.

After check-out

Mews sends this email when a guest checks out.

Subject Template:

Body Template:

Automatic settlement failed

Mews sends this email automatically when automatic settlement fails, due to missing, incorrect payment details or insufficient funds.

Note: Mews doesn't send this email if the card is virtual.

Subject Template:

Body Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{signInLink}		An online check-in button. The link expires in 4 weeks.
{signInUrl}	https://app.mews.com/xxxx	A URL for online check-in.
{arrivalDate}	09/07/2022	The reservation start date.
{confirmationNumber}	2465	The reservation confirmation number.

Booker confirmation

Mews sends this email to bookers on the reservation booking confirmation, only if a booker creates a booking, not a guest.

Note: You can include an optional QR code attachment to speed up the check-in.

Subject Template:

Body template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{reservationDetailsHtml}		A table with reservation details.
{summaryHtml}		Reservation summary.
{confirmationNumber}	2465	The reservation confirmation number.

Booking abandoned

Mews sends this email when a guest does not complete payment for an optional booking made via Mews Booking Engine in time.

Subject Template:

Body Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{shortReservationDetailsHtml}	7/26/2022 - 7/27/2022 Double Room (Confirmation number: 1234)	A short version of the reservation details.
{bookingEngineUrl}	www.url.com	A link leading to the page where guests can create another booking.
{bookingEngineLink}		A button containing the link to the page where guests can create another booking.
{confirmationNumber}	2465	The reservation confirmation number.

Cancellation

You can choose to send this email to guests when you cancel their reservation.

Subject Template:

Body Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{detailsHtml}		A table with reservation details. Note: To format the email correctly, put this placeholder in between two paragraphs and wrap it with <div> tags.
{confirmationNumber}	2465	The reservation confirmation number.

Companion invitation

Mews sends this email automatically to a companion after they are added to a reservation in Online Guest Services. It invites them to provide any legally-required information before their stay.

Subject Template:

Body template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{signInLink}		An online check-in button. The link expires in 4 weeks.
{signInUrl}	https://www.url.com	A URL for online check-in.
{chatLink}		A button that opens the guest's latest message thread with your property or starts a new one.
{chatUrl}	https://www.url.com	A URL that opens the guest's last message thread with your property or starts a new one.
{addToAppleWalletLink}		A link to add the guest's reservation details to their Apple wallet for iOS users.
{arrivalDate}	09/07/2022	The start date of the reservation.
{confirmationNumber}	2465	The reservation confirmation number.

Confirmation

You can choose for Mews to send this email to guests on their reservation confirmation.

Subject Template:

Body template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{manageReservationLink}		Manage reservation button for guests to obtain more details about their reservation. They can also cancel their reservation from here.
{manageReservationUrl}	https://www.url.com	A URL that directs the guest to the page where they can check their reservation details. The link expires in 4 weeks or when the reservation ends.
{signInLink}		A button containing the link to the page where guests can add their information. The link expires in 4 weeks or when the reservation ends.
{signInUrl}	https://www.url.com	A URL for guests to check in online.
{chatLink}		A button that opens the guest’s latest message thread with your property or starts a new one.
{chatUrl}	https://www.url.com	A URL that opens the guest’s latest message thread with your property or starts a new one.
{reservationDetailsHtml}		A table with reservation details.
{DetailsHtml}		A list with reservation details.
{summaryHtml}		Reservation summary.
{qrCode}		A 300x300 pixel QR code for guests to scan at your Mews kiosk for a more convenient check-in.
{addToAppleWalletLink}		A link to add the guest's reservation details to their Apple wallet for iOS users.
{confirmationNumber}	2465	The confirmation number of a reservation.

Guest email verified

Mews sends this email automatically after guests booking through a third party verified their email.

Subject Template:

 Body Template:

Online check-in

Mews sends this email 48 hours before check-in.

Note: Mews doesn't send this email if the reservation is made less than 48 hours before check-in or if the guest provides all legally required information beforehand. 

By default, this email includes a QR code attachment to help speed up check-ins. You can disable this option.


Subject Template:

Body Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{signInLink}		An online check-in button. The link expires in 4 weeks.
{signInUrl}	https://www.url.com	A URL for online check-in.
{chatLink}		A button that opens the guest's latest message thread with your property or starts a new one.
{chatUrl}	https://www.url.com	A URL that opens the guest's latest message thread with your property (or starts a new one).
{reservationDetailsHtml}		A table with reservation details.
{summaryHtml}		Reservation summary.
{qrCode}		A 300x300 pixel QR code for guests to scan at your Mews kiosk for a more convenient check-in.
{addToAppleWalletLink}		A link to add the guest's reservation details to their Apple wallet for iOS users.
{confirmationNumber}	2465	The reservation confirmation number.

Online check-in reminder

Mews automatically sends this email after 09:00am on the day of arrival to all guests who received the "Online check-in" email and still haven't completed the online check-in.

By default, this email includes a QR code attachment to help speed up check-ins. You can disable this option.

Subject Template:

Body template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{signInLink}		An online check-in button. The link expires in 4 weeks.
{signInUrl}	https://www.url.com	A URL for online check-in.
{chatLink}		A button that opens the guest's latest message thread with your property or starts a new one.
{chatUrl}	https://www.url.com	A URL that opens the guest's latest message thread with your property or starts a new one.
{reservationDetailsHtml}		A table with reservation details.
{summaryHtml}		Reservation summary.
{qrCode}		A 300x300 pixel QR code for guests to scan at your Mews kiosk for a more convenient check-in.
{addToAppleWalletLink}		A link to add the guest's reservation details to their Apple wallet for iOS users.
{confirmationNumber}	2465	The reservation confirmation number.

Online check-out

Mews sends this email one day before the guest's check out. You can configure when you want mews to send this email.

Note: Mews sends this email only if you enable online check-out.

Subject Template:

Body template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{signInLink}		An online check-out button. The link expires in 4 weeks.
{signInUrl}	https://www.url.com	A URL for online check-out.
{chatLink}		A button that opens the guest's latest message thread with your property or starts a new one.
{chatUrl}	https://www.url.com	A URL that opens the guest's latest message thread with your property or starts a new one.
{checkOutTime}	10:00 AM	The guest's departure time.
{reservationDetailsHtml}		A table with reservation details.
{summaryHtml}		Reservation summary.
{confirmationNumber}	2465	The reservation confirmation number.

Optional booking reminder

You can choose for Mews to send this email 24 hours before the scheduled release of an unconfirmed, optional booking.

Subject Template:

 Body Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{signInLink}		Manage reservation button. The link expires in 4 weeks.
{reservationDetailsHtml}		A table with reservation details.
{summaryHtml}		Reservation summary
{released}	3/8/2021 3:00:00 PM	The date and time of release of an optional reservation
{confirmationNumber}	2465	The reservation confirmation number.

 

---

Payment failed

Mews sends this email automatically when an online payment, such as a Mews Payment fails for any reason, for example, insufficient funds or an invalid card.

Subject Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{arrivalDate}	09/07/2022	The start date of the reservation.
{confirmationNumber}	2465	The reservation confirmation number.

Body Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{signInLink}		An online check-in button. The link expires in 4 weeks.
{action}	Payment	A single word describing the action: payment or preauthorization.
{arrivalDate}	09/07/2022	The reservation start date.
{confirmationNumber}	2465	The reservation confirmation number.

 

---

Quotation

You can choose to send this email on the creation of an optional reservation or inquiry. It contains a summary of the optional reservation(s).

Subject Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city your enterprise is located in.
{confirmationNumber}	2465	The reservation confirmation number.

Body Template:

Name	Example	Description
{titlePrefix}	Mr./Ms.	The email recipient's title.
{firstName}	John	The email recipient's first name.
{lastName}	Doe	The email recipient's last name.
{name}	John Doe	The email recipient's full name.
{enterpriseName}	City Center Hotel	The name of your enterprise.
{enterpriseEmail}	[email protected]	Your contact email address for guests.
{enterpriseTelephone}	+420 5 XX XX XX XX	Your contact telephone number for guests.
{city}	Prague	The city location of your enterprise.
{groupId}	00000000-0000-0000-0000-000000000000	The reservation group ID number.
{signInLink}		A button to confirm or cancel an optional reservation. The link expires in 4 weeks.
{signInUrl}	https://www.url.com	A URL to confirm or cancel an optional reservation.
{chatLink}		A button that opens the guest's latest message thread with your property or starts a new one.
{reservationDetailsHtml}		A table with reservation details.
{summaryHtml}		Reservation summary
{released}	3/8/2021 3:00:00 PM	The date and time for the release of an optional reservation.
{confirmationNumber}	2465	The reservation confirmation number.