The ADR dashboard in Mews Business Intelligence provides insights into the pricing power of your property. As a revenue manager, finance leader, or general manager, you use this dashboard to understand how much guests are paying per occupied room and how it changes over time.

 

This dashboard provides you:

• ADR trends: Use to review daily, weekly, or monthly ADR compared with historical benchmarks.
• Room revenue context: Use to track ADR alongside room revenue to see rate-driven vs volume-driven changes.
• Segment analysis: Use to identify which channels or customer groups contribute to higher ADR.
• Space category analysis: Use to evaluate ADR differences between room types.

 

 

In this article, you can learn about:

• The ADR dashboard in Mews Business Intelligence
  • Using the ADR dashboard
    • Data filters
    • Data visualizations
  • How to share the dashboard
  • How to export the dashboard
  • How to schedule dashboard reports via email

 

The ADR dashboard in Mews Business Intelligence

Key metrics include:

 

• ADR (Average Daily Rate): Average revenue earned per occupied room.
• Room Revenue: Total revenue from sold rooms, shown alongside ADR.
• ADR vs STLY/ST2Y: Benchmarking against the same period in previous years.
• Segment ADR: Comparison of ADR by top segments, for example, OTA, Corporate, Direct, Groups.
• Space Category ADR: ADR performance by room type, for example, Standard, Junior Suite, Deluxe.

 

To access the ADR dashboard:

1. In Mews Operations, go to the main menu , Business Intelligence > Overview. 

2. Locate and click on ADR dashboard.

Using the ADR dashboard

The ADR (Average Daily Rate) dashboard in Mews Business Intelligence is designed for your revenue and operations teams to track pricing and rate performance.

 

You can use it to:

• Monitor ADR performance: Track how much guests are paying per occupied room.
• Benchmark against history: Compare ADR with the same time last year (STLY) and two years ago (ST2Y).
• Identify trends: Visualize ADR fluctuations over time.
• Segment analysis: Compare ADR across customer segments, for example, OTA, Corporate, Direct, Groups.
• Space type analysis: See ADR by room type or space category to optimize pricing strategy.
• Support pricing decisions: Guide yield management, promotions, and long-term rate strategy.

 

Data filters

You can refine ADR data using filters:

• Select date ranges, for example, daily, weekly, monthly, or YTD.
• Filter by segments, for example, OTA, Corporate, Direct, or Groups.
• Drill down into space categories, for example, Standard, Deluxe, Junior Suite, or Dorm.

 

You can learn more in the help article Using filters in Mews Business Intelligence.

 

Data visualizations

The dashboard displays ADR insights in multiple formats:

• ADR over time graph: trend of ADR vs STLY and ST2Y.
• KPI cards: ADR, Room Revenue, Variance vs STLY.
• Top 5 segments by ADR: quick view of highest-paying customer groups.
• Top 5 space categories by ADR: highlights which room types command the highest rates.

 

You can learn more in the help article Creating and using visualizations in Mews Business Intelligence..

 

How to share the dashboard

Note: It is currently not possible to share the dashboards. This feature is coming soon.

 

How to export the dashboard

To export the dashboard, you can learn more in the help article on how to export dashboards in Mews Business Intelligence.

 

How to schedule reports

To schedule reports of the dashboard, you can learn more in the help article on how to schedule reports in Mews Business Intelligence.