Guest Profile AI is a feature of Mews guest messaging that remembers useful preferences guests share in conversations, such as room preferences, dining choices, or celebration dates. If you use guest messaging at your property, Guest Profile AI picks up these preferences while guests chat and stores them against the guest profile. You can then use them to personalize later stays at your property or group and make them smoother for guests.

 

Guest Profile AI runs separately from the guest messaging AI Assistant, so you can disable it without affecting guest messaging. It focuses on everyday preferences and does not aim to collect sensitive details, such as health, payment, or children's information.

 

 

In this article, you can learn about:

• Guest Profile AI FAQs

  • What is Guest Profile AI?

  • How does Guest Profile AI work?

  • Is Guest Profile AI the same as the guest messaging AI Assistant?

  • What do guests see when they start a conversation?

  • Who controls guest data at the property?

  • What kinds of preferences does Guest Profile AI remember?

  • Does Guest Profile AI collect sensitive information?

  • Do I need to update my guest privacy notice?

  • Can a guest ask to see or delete the preferences stored about them?

  • How do I delete a guest's stored preferences?

  • How do I disable Guest Profile AI?

  • What happens when I disable Guest Profile AI?

 

Guest Profile AI FAQs

What is Guest Profile AI?

Guest Profile AI is a feature of Mews guest messaging that remembers useful preferences guests share in conversations, such as room preferences, dining choices, or celebration dates. Mews stores these preferences against the guest profile, so you can use them to personalize later stays at your property or group.

 

How does Guest Profile AI work?

Guest Profile AI works in the following steps:

1. A guest starts a conversation in guest messaging.

2. The guest sees a disclosure that an AI Assistant handles the conversation, along with a reminder to avoid sharing sensitive details.

3. Guest Profile AI identifies 3 types of information from guest messaging conversations:

   • Preferences: Guest preferences, such as, top floor rooms.

   • Attributes: Guest-specific information, such as, name, date of birth or dietary requirements.

   • Servicing Notes: Stay-specific information, such as, preferring extra pillows, specific room temperatures or particular check in and check out times.

   that the guest shares, such as room or dining preferences.

4. Mews stores this information in the guest profile.

5. Guest Profile AI can use the stored information to provide a more personalized experience for guests during future stays at your property or group.

 

Is Guest Profile AI the same as the guest messaging AI Assistant?

No. Guest Profile AI runs separately from the guest messaging AI Assistant. You can disable Guest Profile AI without affecting guest messaging.

 

What do guests see when they start a conversation?

In the first message guests receive per channel, they see:

• AI Assistant disclosure: A message that they are interacting with an AI Assistant.

• Preference notice: A short note stating that the system may remember preferences they share to make future stays smoother.

• Sensitive information reminder: A request to avoid sharing sensitive personal or medical details.

 

Who controls guest data at the property?

You have control over guest data and how the system uses it at your property. Mews processes the details on your behalf as your data processor, and stores learned preferences against the guest profile so you can reuse them on future stays. Mews handles this data under its standard security and data processing terms.

 

What kinds of preferences does Guest Profile AI remember?

Guest Profile AI focuses on everyday preferences, including room preferences, dining choices, and celebration dates.

 

Does Guest Profile AI collect sensitive information?

Guest Profile AI does not aim to collect sensitive details, such as health, payment, or children's information. Guests receive a reminder in the conversation to avoid sharing sensitive details, and the system's design avoids capturing this information. No filter is perfect.

 

Do I need to update my guest privacy notice?

Mews recommends keeping your guest privacy notice up to date so guests understand how your property handles their personal data.

 

Can a guest ask to see or delete the preferences stored about them?

Yes. Guests can request access to or deletion of their stored preferences by contacting your property through your usual channels.

 

How do I delete a guest's stored preferences?

When you receive a request to delete guest data, submit a support request to Mews. Mews then removes all stored Guest Profile AI preferences for that guest.

 

How do I disable Guest Profile AI?

To stop Guest Profile AI from remembering guest preferences, submit a support request to Mews. Mews then disables the feature for your property.

 

What happens when I disable Guest Profile AI?

Once you disable it:

• Guest messaging stays active.

• Guest Profile AI stops remembering new preferences and stops the personalization features that depend on them.

• Preferences the system has already stored continue to follow standard retention and deletion rules.