How to use merge tags to personalize content in mail templates

Mews sends emails to guests on your behalf with relevant information regarding their reservations and payments. In Mews, you can build a new template for an existing email from scratch and customize it according to your property’s branding. Merge tags automatically insert guest-specific information stored in Mews Operations, such as the guest’s name, reservation dates, or number of guests. When the email is sent, the system updates the tag with the correct information for each guest. You can delete any customized templates you edit if required or use the default Mews template.

 

To use merge tags to personalize content:

1. In Mews Operations, go to the main menu  > Settings > Property > Guest experience > Emails.
2. Find the template you want to edit and click Edit.
3. In the template editor, click the text or content block where you want to add a merge tag and click Merge tags.
4. Click to select a merge tag to use from the dropdown. You can use this to add predefined tags which change according to the guest’s information, for example, reservation start date or number of guests.
5. Click Add.
6. Click Preview to preview the email.
7. Click Save and exit to save or click Reset to remove all customizations and revert back to the default Mews templates.

This inserts the merge tag into the content. When the guest receives the email, Mews replaces the tag with the relevant information.

You can learn more about customizing your emails using mail templates.