The Guest demographics dashboard in Mews Business Intelligence

The Guest demographics dashboard in Mews Business Intelligence gives you a complete overview of your guest profile and booking patterns. As a revenue manager, marketing team member, or operations manager, you use this dashboard to analyze guest origin, nationality, booking behavior, and segment distribution to support commercial and operational decisions.

 

Use this dashboard for:

• Guest origin analysis: Monitor where your guests come from by country or region.
• Nationality breakdown: Review guest nationality distribution across selected periods.
• Segment insights: Analyze which customer segments contribute most to bookings.
• Booking behavior trends: Identify patterns in guest types over time.
• Marketing optimization: Support targeted campaigns and distribution strategies.

 

 

In this article, you can learn about:

• The Guest demographics dashboard in Mews Business Intelligence
  • Using the Guest demographics dashboard
    • Data filters
    • Data visualizations
  • How to share the dashboard
  • How to export the dashboard
  • How to schedule reports

 

The Guest demographics dashboard in Mews Business Intelligence

The Guest demographics dashboard centralizes guest profile data, so you can better understand your audience and adjust pricing, marketing, and operational strategies.

 

Key areas include:

• Country of origin overview: Total bookings and revenue by guest country.
• Nationality distribution: Breakdown of guest nationalities across selected periods.
• Segment distribution: Visibility into leisure, corporate, group, and other segments.
• Trend analysis: Guest demographic changes over time.
• Property comparison: Demographic performance across one or multiple properties.

 

To access the Guest demographics dashboard:

1. In Mews Operations, go to the main menu  > Business Intelligence > Overview. 

2. Locate and click on the Guest demographics dashboard.

 

Using the Guest demographics dashboard

The Guest demographics dashboard supports commercial and operational planning. It helps you:

• Identify core markets: Understand which countries or regions generate the most bookings.
• Adjust pricing strategy: Align rate strategies to demand from specific markets.
• Optimize marketing campaigns: Target campaigns based on nationality and segment trends.
• Support staffing decisions: Prepare for language or service needs based on guest mix.
• Track changes over time: Detect shifts in guest profile that may impact performance.

 

For example, if you notice an increase in bookings from a new country, you can adjust distribution channels or create localized marketing campaigns to strengthen that market.

 

You can learn more in the help article Using Mews Business Intelligence.

 

Data filters

You can refine Guest demographics data using dashboard filters:

• Date: Analyze guest data within a specific stay period.
• Property: Review demographic data for one or multiple locations.
• Segment: Focus on specific business segments.
• Nationality or country: Narrow analysis to specific guest origins.

 

To filter the full dashboard:

1. In the dashboard view, locate the filters in the top bar.
2. Select the filter field, for example, Date or Segment.
3. Choose your criteria.
4. Click Apply.

 

You can learn more in the help article Using filters in Mews Business Intelligence.

 

Data visualizations

The dashboard displays demographic insights in multiple formats to support analysis:

• Country distribution charts: Visualize booking volume by guest origin.
• Segment breakdown charts: Compare business segments by nationality.
• Trend graphs: Track changes in guest mix over time.
• Summary tables: Display total bookings and revenue by demographic category.

 

These visualizations help you move from high-level guest overview to detailed market analysis when needed.

 

You can learn more in the help article Creating and using visualizations in Mews Business Intelligence.

 

How to share the dashboard

Note: It is currently not possible to share the dashboards. This feature is coming soon.

 

How to export the dashboard

To export the dashboard, you can learn more in the help article How to export dashboards in Mews Business Intelligence.

 

How to schedule reports

To schedule reports of the dashboard you can learn more in the help article How to schedule reports in Mews Business Intelligence.