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NederlandsManager analytics is part of Mews Analytics. It gives you an overview of your operational data and performance, to help you and your managers make informed decisions and optimize your business operations. Manager analytics helps you monitor and manage your revenue, analyze trends, access specific data using the available filters, and more. The data displayed in the dashboard represents your businesses reservation data. Note: The system does not include additional services in this report.
The key metrics that this interactive report focuses on are:
- Revenue
- Occupancy
- Average Daily Rate (ADR), and
- Revenue per available room (RevPar)
You can use Manager analytics to:
- Monitor the performance of your property(s), departments, and staff. Use key performance indicators (KPIs) and benchmarks to help assess your operational efficiency.
- Analyze revenue streams, pricing strategies, and demand patterns. This helps you identify opportunities to maximize revenue by adjusting room rates, promotions, and more.
- Gain insights into occupancy rates, demand fluctuations, and booking trends. This helps to optimize inventory management and staffing levels.
- Track guest satisfaction scores and reviews, helping to identify areas for improvement.
- Monitor and control operational costs. This helps you manage inventory efficiently and make data-driven decisions to reduce expenses.
- Analyze employee performance data and workload.
- Analyze the effectiveness of your marketing campaigns and promotions, to assess what drives bookings and plan accordingly.
- Forecast future demand and performance, helping you plan for upcoming events, peak seasons, and more.
- Compare your property's performance against competitors, benchmark your performance relative to the market, and make data-informed decisions to stay competitive.
- Generate customizable reports, tailored to your specific needs.
- Import historical data for comparison. You can learn more here.
To access Manager analytics, you need:
- an Enterprise subscription to Mews OR
- to purchase Mews Analytics as an add-on OR
- a Mews Multi-Property subscription AND
- to be either an Admin in your Mews account or have the Access sensitive reports permission.
Note: Enterprise clients need to enable the Mews Analytics integration for each property in their chain before they can use it.
To access Manager analytics, in Mews Operations,
- go to the main menu
> Analytics > Manager analytics, or
- in the top search bar type in the first few letters of the name of the report, for example, “manager...” and choose the report from the suggested searches
This article gives you a detailed description of all the features, filters, and data available in Manager analytics and the best way to use them.
In this article, you can learn the following about Manager analytics:
Data sources and parameters
The dashboard data represents all operational and performance data regarding reservations, that the system gathers from your property(s). The report bases the data on:
- Revenue data
- Occupancy data
- Average Daily Rate (ADR), and
- Revenue per available room (RevPar)
The dashboard displays data per registered property in Mews for multi-property enterprises.
The system loads data into the dashboard every 12 hours, and data is usually between 8 - 12 hours old. Updated data is available every day at 9:00 UTC and at 21:00 UTC.
Note: The exact time might vary based on the amount of data contained in the update.
Data parameters:
- Last Refresh: UTC timestamp of the last report refresh.
- Latest Records: UTC timestamp of the most recent data that the dashboard displays. The dashboard does not reflect any changes in Mews post this time.
- Currency: The local currency, as per the dashboard selection. Note: You can select different currencies. The system recalculates to your selected currency, based on actual exchange rates.
- Taxation: The taxation type, as per the dashboard selection. For example, Net. Note: You can modify the taxation type using the filters. You can learn more about filters in Mews Analytics here.
- UserId: The identity code of the user.
Note: The dashboard recalculates all figures in the selected currency based on actual exchange rates.
Manager analytics displays metrics regarding your revenue, occupancy, Average Daily Rate (ADR), and Revenue per available room (RevPar), that Mews Analytics calculates from data across your property(s). The dashboard is divided into the following tabs, where you can filter and view different data displayed for each tab.
You can learn more about the other available filters here.
You can use the Dashboard to analyze your revenue, RevPar, ADR, and Occupancy. It is useful to gain a general understanding of your property's operations, at-a-glance.
Click between the main metrics at the top of the sheet, as above, to show detailed information about each, and a breakdown of each calculation. You can click Dashboard details or YoY Comparison to access two in-depth sheets which expand on your Dashboard information. Use the arrow icons that appear, to navigate back to the main tab:
-
Dashboard details: Click for graphs showing your revenue and cancellation stats. If you want to check monthly results, you can use the filters to compare data month-on-month instead of year-on-year.
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YoY Comparison: Click to see statistics on your hotel compared to the same time last year. This year-on-year comparison is useful to assess business performance. Click on YoY details for a more granular view. If you upload a budget, you can compare last year’s performance against budget by clicking Budgets.
The Daily tab is useful for setting and tracking monthly targets. It shows essential stats like ADR, revenue, and occupancy day-by-day. You can also see a chart tracking occupancy for the month.
The system breaks down your revenue by space category, rate, and travel agency. Click on Blockings or Booking details to see a further breakdown of the data:
-
Blockings: See a list of blocked spaces, with detailed information as to why those spaces are blocked. Note: Default filtering on the Dashboard and Daily tables refers to the reservation date, not the creation date.
-
Booking details: Find a detailed list of reservations within the date range you select. You can see future as well as past reservations.
Notes:
- The date range shown in the Marketing tab in Manager Analytics is the reservation creation date / time frame.
- For Marketing, the default filter is the reservation creation date. This is the same for Bookings and Bookings Window tabs.
This tab provides a breakdown of guests' personal information, which is useful to create well-informed, targeted marketing campaigns and to better understand guests.
This tab is useful to see how many bookings are resulting from specific travel agencies or companies. This dashboard also helps keep you up to date with corporate partners. You can choose to show reservations by their creation date, check-in, or check-out date, depending on the filters you choose. The data is sorted by Travel agencies, Companies and Groups. Click to expand segments to show which properties and room types are attributed to each reservation.
Notes:
- The default filter setting is the creation date.
- When you click between the Travel agency, Company, and Groups tabs, the data itself stays the same, but is grouped by segment.
This tab is useful to check how many more reservations you need to pick up for future time periods. It also helps with understanding how far in advance your guests are typically booking. You can also see information on lead times, the time between the creation of a reservation and its check-in.
- Booking window before arriving (in days): The bar chart shows the split of lead time across categories, based on the number of days between booking and staying. It also breaks each category into origins.
- Lead time buckets (tables): The tables show lead time per travel agency and lead time for individual reservations.
You can use the data in Manager analytics to get insights into your revenue, occupancy, Average Daily Rate (ADR), and Revenue per available room (RevPar) and more. You can learn more about refining data using Mews Analytics, and the additional ways of filtering your view here.
You can apply filters to refine your data in Manager analytics. This is useful to customize your reports to show specific data, to analyze trends, quickly identify anomalies, and more.
- Date: Filter by date.
- Cancellation reason: Filter by cancellation reason.
- Rate Name: Filter by rate name.
- Space Type: Filter by space type.
- Space Category: Filter by space category.
- Reservation State: Filter by reservation state.
- Reservation Origin: Filter by reservation origin.
- Commander Origin: Filter by commander origin.
- Business Segment: Filter by business segment.
- Partner Company: Filter by partner company.
- Travel Agency: Filter by travel agency.
- Include History: Filter to include history.
- Revenue Type: Filter by revenue type. Note: The system adds City Tax as a product in the property and selects it by default. You can deselect products if you want to see only service night revenue.
- Taxation Type: Filter by taxation type.
- Currency: Filter by currency.
- Chain Name: Filter by chain name.
- Enterprise Type: Filter by enterprise type.
- Enterprise by Default Currency: Filter by enterprise by default currency.
- Country: Filter by country.
- City: Filter by city.
For example, in Manager analytics, if you want to;
- See how individual spaces in your property(s) contribute to your overall daily metrics in the Daily tab, click “Drill down”, then click on a date to view the daily contribution per space type. This helps identify anomalies.
- See your revenue per specific item in the Dashboard tab, Revenue per origin visual, select “Drill down”. This breaks down your revenue stream into specific items, to see their individual revenue.
- Adjust the Daily tab data table to show metrics by space type, instead of by day, select “Go to the next level in the hierarchy”. This provides an alternative view of your data.
- Expand the Daily tab data table to show metrics per space type, for each day, select “Expand all down one level in the hierarchy”. This provides a more detailed overview of revenue per space type.
You can learn more about analyzing your data using filters in Mews Analytics here.
You can export certain datasets from different sections of Manager analytics to Excel, according to your filter selection, to easily view your data. You can learn more about this here. You can also print your dashboard view of the data, per tab, in PDF format by clicking Print in the top right corner.
You can learn more about using Mews Analytics and the other available filters here.